By MIKE CHAIKEN EDITIONS EDITOR Kristen O’Connell noticed a problem she and other women have when shopping for clothes. As good as the pieces looked on the rack, and in fashion magazine and catalogues, the fit just wasn’t right for them. And if the garments fit, they didn’t come in a fabric print or color they liked. Rather than suck it up, deal with the ill-fit and the wrong color palette, or take the clothes to a tailor to retool them or even to custom-make one, she created her own solution and her own company, No. 2 Skirts (www.no2skirts.com). No. 2 Skirts allows women to design a skirt for their measurements and color and silhouette preferences via www.no2skirts.com. We caught up with The Fashion Institute of Design and Merchandising-trained O’Connell via email to talk to her about No. 2 Skirts and the process to “Design It Yourself.” Observer: How did the idea come about for this? Kristen O’Connell: I was working in sales at a department store while putting myself through design school when I noticed a constant problem: Women couldn’t find what they were shopping for, and when they did, nine times out of 10 it didn’t fit. I [...]
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